Awards special: judges’ advice

Dennis Allen

Denis Allen

Dennis Allen, founder and chairman of ethical jewellery model Ethically Precious

One factor entrants should do/ include in their entry…
Entrants can assist themselves by trying to make the judges’ role easy. Assume now we have never met you and will not be completely knowledgeable about jewelry or your business, so points must be explained fully and clearly. Use bullet factors relatively than lengthy, detailed textual content.

One factor entrants should never do…

If you're going to make a presentation to
a team of judges, nothing is extra irritating than poor preparation. The worst case is poor use of PowerPoint – typing up the presentation and then continuing to read it out. We are able to read and, if we read it as well, your points are lost. In the event you use a display, just use headings and talk over the factors.

One thing entrants ought to do, but typically don’t…
Entrants can use pictures to illustrate points, however usually just present too many pictures of completely happy employees (who are necessary, in fact) quite than utilizing footage for example particular points. If an image is worth a 1,000 words, then be certain it's a good picture with a degree to make. There’s nothing fallacious with glad individuals, however the image may have been taken just before closing time.



Alan Mace

Alan Mace

Alan Mace, former managing director of watch model Citizen

One thing entrants ought to do/ embrace of their entry…
Preserve it factual, with specific business highlights and quantify achievements.

One thing entrants ought to by no means do…

Not hold strictly to the brief regarding maximum phrase content and format.

One factor entrants should do, but usually don’t…
Try and get someone who isn't in the identical commerce sector to read the submission so that commerce jargon is simplified and presentation is in a straightforward-to-learn format.










Judith Lockwood

Judith Lockwood, sales supervisor for 2-time award winner Ti Sento, offers her high five ideas for brand new judges and entrants

Judith Lockwood

Judith Lockwood

Believe in the awards

They are completely fair and clear, they're open to everyone, so those who say they aren’t truthful or “I might do better” should enter themselves and see.

Don’t underestimate the amount of labor that is involved Depending upon the category
one is judging, there may be lots

to read, to grasp and to look at on the web previous to the actual judging. Final yr, I truly visited and thriller-shopped the entire stores I didn’t know in my class to get a feeling of their business and to help get a greater and truer understanding of them.

Be open

As a decide, it’s vital to be open to what the other judges should say.

Stay true to what the entry
asks for
Many entrants don’t answer the questions correctly or present examples of what's required. You might be an awesome entrant, but if the questions are

not answered properly or the correct information has not been given, it's no good. Really learn what is required from the entry class and be sure to stay inside the parameters.

Believe that the awards are judged fairly
Everybody leaves not realizing who the winners are. It is as a lot as a shock to the judges as it's to the entrants

on the night time. After all the finalists have offered, judges rating them in secret towards the class’s standards.

Finally, speaking as a decide, an entrant and a earlier winner… It does make a real distinction to your business to enter. You consider your small business in a new method. It makes you take a look at what you probably did, why and the way from a very totally different perspective. And, if you happen to win, it may skyrocket your brand forward.

To find out more about the UK Jewellery Awards 2013 and to enter, click here.

The entries deadline is March 1.

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