Chloe Moss founder of jewelry brand ChloBo displays on 2012 and appears ahead to 2013.
Chloe Moss, founding father of ChloBo
How would you describe ChloBo ?
ChloBo merchandise are predominantly sterling silver, with some objects together with semi precious stones to add colour and style. The designs are mainly Boho and embody many quirky charms and can be worn in a very relaxed, casual way. ChloBo is stackable, with customers constructing their very own personal looks to mirror their character and moods. Customers change their look by including colour pieces to reflect day/ evening and the seasons. Certain signature items provide clients the prospect to make a real assertion, often worn with simply totally silver pieces, making a extra formal and impressive look.
ChloBo as an organization adopts a culture of “Severe however Fun”. All the workforce strive exhausting to achieve our objectives but we’ve enjoyable along the way!
What has 2012 been about for the model and has it been profitable ?
Our important focus for 2012 has been to continue to elevate the ChloBo model, by continuing our aggressive retailer recruitment programme, improved merchandising and commencing trade advertising activity. Our success been measured by, recruiting 40 new retailers during the yr, making the Skilled Jeweller Hot one hundred “Nexgem” group and being shortlisted for Retail Jeweller Jewellery Brand of The 12 months.
What has been the largest problem of 2012 and how have you ever overcome it?
Our biggest challenge has been a mission to enhance our Provide Chain with the intention to accommodate our growth and keep our excellent service ranges to our retailers. We have now broadened our provider base and improved our element specification course of to make sure suppliers provide exactly what we require and to our high quality standards.
What plans do you could have for ChloBo in 2013 ?
In 2013 we intend to step up our retailer recruitment programme and commence a series of regional advertising campaigns. It will contain regional promoting, local retailer support occasions and promotions. We additionally intend to introduce the first phase of a Retailer Help Web site.