From bridal to inexpensive chic, there will be one thing to suit the pockets of every customer at The Jewellery Show 2013
Bridal or bust
Whereas it has certainly not been proof against the effectively-documented pressures on retail attributable to the continued precarious economy, the bridal market has remained reliably solid (touch wooden) and product improvement continues to move in an thrilling path.
At The Jewelry Present (TJS) 2013, the bridal specialists will likely be out in power, displaying retailers how bridal jewelry is constant to evolve.
For occasion, the primary focus for diamond jewelry specialist Gemex (stand 17S04-T05) at TJS will likely be its new vary of engagement rings known as Cherish. The 70 designs, that are all flush fit to the respective matching bridal or eternity band from Gemex’s Raphael Collection, are manufactured in palladium, 18ct gold and platinum and so they all function F/G VS grade stones on the shoulders.
“We exhibit at TJS as a result of it’s that point of year our retail partners anticipate to see something new, attention-grabbing and modern,” says Lee Ruben, Gemex gross sales director. “We consider that the Cherish assortment of engagement rings meets those targets and their arrival will cater for the bridal season that starts in spring.”
For British dedication ring specialist Brown & Newirth (stand 17R28-S29), the present will likely be a chance to present as yet unrevealed new designs. “TJS kick-begins the yr for all bridal retailers that wish to capitalise on this season’s new designs,” explains John Ball, sales director.
He provides: “Brown & Newirth shall be launching new girls diamond-set wedding rings and matching engagement ring collections, all hand-set into Brown & Newirth’s completely alloyed pink gold, aptly named Pink Champagne. Other new collections will probably be our shaped diamond-set marriage ceremony and eternity bands in a variety of carat weights. For gents, there will likely be some new masculine hand texture- completed bands in quite a lot of profiles.”
Jewellery producer Hockley Mint (stand 17Q30-R31) may also be at TJS, the place it would present its newest Wedfit release of mounts and precision- engineered wedding rings, as well as launching a spread of earrings and pendants.
Importer and distributor of diamond and gemstone advantageous jewellery Gemsone (stand 17R32- S33), which launched in the UK final year, has excessive expectations for its engagement, marriage ceremony and eternity rings at TJS. “We stay up for assembly a host of recent customers at the UK’s biggest and greatest show of the year,” mentioned sales director David Gilbert.
There’s no slowing down for component and semi-completed jewellery provider Domino (stand 17P44-Q45) either, which expects wedding bands to do effectively at the Birmingham event. Domino is launching over 40 designs to look out for. Among the many newbies would be the on-trend Classic collection of rings, featuring a fragile mill-grain edge and beaded design.
“This enlargement of our core wedding ceremony ring assortment and the very many different options out there in terms of alloys, weight, patterns and diamond content material, opens up an enormous option to our stockists.”
Value for money
At the other finish of the monetary scale, TJS will host manufacturers which might be producing innovative designs with a extra manageable price tag. This is even relevant to the bridal market the place, while persons are happy to spend severe cash on their rings to mark the event, they may be on the lookout for one thing extra inexpensive for his or her different bridal equipment.
Step up vogue brands such as Pandora (stand 18M70-P71), with its delicate pearl earrings; Unique Jewels’ (stand 17N14-P15) freshwater pearls and sterling silver combos and, finally, products made in sterling silver with cubic zirconia crystals, from newly launched Bouton (stand 18L61).
Popular show-stopping, man-made gem specialist Carat* (stand 18J28-K29) can even be dazzling with its personal model of glittering merchandise – from small to larger assertion items. “We have been growing our UK wholesale business considerably this year and we want to make this a priority for next yr too,” says Scott Thompson, chief government and founder of Carat*. “It is vital for us to be on the greatest show within the first a part of the yr and TJS is it. The trend for this yr remains to be clearly affordability, however with a key give attention to high quality merchandise and a number of model worth. Carat* is certainly in that space.”
Other brands and designers at the present that are also likely to strike a chord with more cautious buyers embrace Unique Jewelry (stand 17N14-P15) – both its men’s and women’s ranges.
“The largest development I see in the intervening time is worth for money,” says Daniel Ozel, a director at Distinctive Jewellery. “Prospects want a good design and good quality, but they don’t wish to spend too much. At the identical time, they don't seem to be going for the very low cost issues you will discover in all places.”
Others providing value for cash include Pandora, Tresor Paris (stand 17U04-V05) Trollbeads (stand 18L44- M45) and Gemma J (stand 18G14).
The latter brand is introducing its Pebble bracelet assortment for spring/ summer thirteen. The bracelets will probably be accessible in seven totally different colours, and in each silver and gold vermeil. Jewellery designer and Gemma J owner Linsey Evans sums up the value- for-money enchantment. “These bracelets appeal to the rising pattern for colourful silver and cloth wristwear, yet are stylish enough to be worn with a wise night gown,” she says. “And, with the retail value set at just under £30 for the silver bracelets, they're an ideal summerwear merchandise or reward purchase.”
All shall be revealed
Everyone seems to be entitled to some mystique, and in the build-as much as TJS a handful of designers and types are standing by that right. We’re talking huge plans which have yet to be divulged, so we thought we’d share the teasers with you.
Ti Sento (stand 17W30) is maintaining plans to celebrate its 10th anniversary in 2013 near its chest until TJS, whereas Clogau Gold (stand 17R28) is also set for a giant reveal on the show, as it plans to carry the lid on its new Fairytale marketing campaign, inspired by the storytelling theme behind Clogau jewelry.
As a part of the brand’s spring/summer season thirteen marketing campaign, Clogau will launch two collections in addition to a brand new brochure, level-of-sale and packaging to replicate the brand’s new picture.
For Clogau, TJS represents the most important commerce show in its calendar. “We’re trying ahead to seeing all of our new and present clients to show them our fabulous new collections and to discuss the wonderful help supplied to retailers to guarantee robust gross sales and unparalleled customer service,” says model manager Sonia Menezes.
For Missoma (stand 17R30-S31), the launch of its fashion jewelry vary in a variety of supplies will mark a departure from what has come earlier than from the gemstone jewelry brand. The introduction of the Maiya Silver vary can be one thing to look out for. With a sneak peak not yet out there, the anticipation is building. “[TJS] is the place to launch your collections for the upcoming yr,” says artistic director Marisa Hordern. “All of the consumers attend, from small independents to large multiples.”
In addition to mysterious product launches, TJS will welcome other should-see events and options from varied brands and organisations. For instance, the Houlden Group is once again running its Designer of Excellence Award, which is now in its third year.
Meanwhile, Birmingham casting home Weston Beamor (stand 17P44-Q45) shall be giving away 3D resin chimpanzees in change for a mere Facebook ‘Like’ and uploading a photo of the chimp on the exact same page. If that doesn’t rouse your curiosity, nothing will. available, the anticipation is building. “[TJS] is the place to launch your collections for the upcoming 12 months,” says artistic director Marisa Hordern. “All of the patrons attend, from small independents to giant multiples.”
As well as mysterious product launches, TJS will welcome other should-see occasions and features from varied manufacturers and organisations. For instance, the Houlden Group is once once more working its Designer of Excellence Award, which is now in its third year.
Meanwhile, Birmingham casting home Weston Beamor (stand 17P44-Q45) can be gifting away 3D resin chimpanzees in exchange for a mere Facebook ‘Like’ and importing a photograph of the chimp on the very same page. If that doesn’t rouse your curiosity, nothing will.