Misaki flies high on Korean Air as Asia sales grow

A shot from Misaki's 2012 campaign. The brand says travel retail remains a focus in 2013.

Misaki has strengthened its presence onboard Asian airlines with a brand new listing on Korean Air.

Misaki's on-line duty free business for its pearl jewelry has boomed in Korea because of the model’s partnership with Lotte Responsibility Free. Misaki's double-digit development figures secured its presence on Lotte's home website in Could this year.

Misaki also not too long ago secured a new opening in a multi-brand retailer environment in Moscow's Vnukovo Airport, an addition to its existing presence in the metropolis's Sheremetyevo Airport.

Misaki president Philipp Wille mentioned: “In April we launched for the first time on what was, to my thoughts, the final remaining major airline that we weren’t on but – Korean Air. It's the world’s biggest obligation free airline and we contemplate it a grand catch, we expect really good things. The Center East can be proving to be a strong marketplace for Misaki with constantly sturdy sales.

"The model has skilled important success in Beirut Rafic Hariri Worldwide Airport with the opening of a Misaki corner within the Luxurious Zone in summer season 2012, the place sales have since boomed."

Misaki also has strong presence in obligation free purchasing outlets onboard cruise ships, with a presence on the MSC Cruises fleet which covers the Center East, Europe and the Caribbean. The model can be present on Costa Cruises ships.

Wille added that travel retail has performed an vital half in the success of Misaki’s distribution and presents actual perspective for the longer term route of its gross sales.

“Our priority now could be to proceed taking wonderful care of our shoppers. Future travel retail strategic aims are to continue gaining more retail space and maintaining Misaki’s leadership positioning within the sector by continuing to develop engaging merchandising concepts for retailers, including our successful money and carry items, our new furnishings designed particularly for the travel retail market and particular packaging,” he mentioned.

Misaki can be embarking on major renovations of its current factors of sale in airports in Asia, starting with the Kuala Lumpur, Beijing and Shanghai locations.

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